Showing posts with label Karan Johar. Show all posts
Showing posts with label Karan Johar. Show all posts

Shershaah Scores On Amazon Prime

 Shershaah released a couple of weeks back has scored on Amazon Prime as it becomes the most viewed content on that platform over a two week period. The film is said to have sustained its viewership remarkably well over the two weeks.

 

Shershaah would have good chances of doing something at the box office in a normal scenario especially in the Delhi NCR and East Punjab belts. In fact with these two areas being more advanced in terms of the audience returning at present, a release even now could have returned good numbers. It would have had higher numbers than Bell Bottom in these areas for sure due to content more appealing to these markets. But Shershaah would have needed a normal scenario across all Hindi markets to have a chance to og overall good numbers and the makers probably could not wait that long so it had to have an OTT release.

 

 

There have been many patriotic films made in India but few war films and even less have worked. Border (1997) is the grandfather of all war films by a distance with Uri The Surgical Strike (2019) being the next best. Then there was Haqeeqat in 1965 which was not liked when released in 1965 but did a bit better in the years after but that was mainly as Dharmendra had become a huge star which got it some repeat runs and there was a patriotic song in the film which was hugely popular. So the minor success was not really coming for the film but other points.

 

 

Shershaah could have come after Border and Uri - The Surgical Strike but that will never be known. Obviously if satellite does well then success becomes locked but here again war films are not big on satellite going by the results of Uri - The Surgical Strike. The results on digital ensure the film is one of the successful films since the cinemas shut last year and they have been very few.





ADHM v Shivaay Repeats JTHJ v SOS Clash






























The Diwali results of 2016 have been pretty lackluster as again Diwali fails to give that big grosser. The results are very similar to the 2012 clash where Ae Dil Hai Mushkil is Jab Tak Hai Jaan and Shivaay is Son Of Sardaar. The overseas performance of Ae Dil Hai Mushkil is also similar to Jab Tak Hai Jaan.
In 2016 Diwali ticket rates are basically 25% higher than 2012 Diwali but business is on 6-7% lower side which is not good.

There is 11.50 crore nett gap between the figures of Ae Dil Hai Mushkil and Shivaay after the final lifetime collections. Ae Dil Hai Mushkil had good numbers in Mumbai, Delhi UP, East Punjab, Nizam / Andhra, Mysore and West Bengal while Shivaay was good in Mumbai, Rajasthan, CP Berar, CI and Bihar. The Mumbai circuit did well for both films as Ae Dil Hai Mushkil score in Mumbai / Thane belt and Shivaay score in the Gujarat / Saurashtra belt.

The box office clash has gone more or less the way it did four years back with Jab Tak Hai Jaan and Son Of Sardaar. The lifetime business gap of both Diwali clashes is 9-13% with Ae Dil Hai Mushkil repeating Jab Tak Hai Jaan and Shivaay repeating Son Of Sardaar.

The Lifetime business of 2016 Diwali releases and of 2012 Diwali are as follows.

Diwali 2012
Jab Tak Hai Jaan - 121,60,00,000 (2450 Screens)
Son Of Sardaar - 105,73,00,000 (2000 Screens)
TOTAL  - 227,33,00,000 (4450 Screens)

Diwali 2016
Ae Dil Hai Mushkil - 111,62,00,000 (2850 Screens)
Shivaay - 100,33,00,000 (2950 screens)
TOTAL - 211,95,000 (5800 Screens)