Showing posts with label Fan. Show all posts
Showing posts with label Fan. Show all posts
Raees is a BoxOffice Success
Raees is another box office success but its not much credit to the film but to the star power of Shahrukh Khan. The pull of Shahrukh Khan and that decision to come on Wednesday has pulled the film through.
Raees took an excellent opening of 60% in its morning shows. It was the best opening since Sultan eclipsing the morning shows of Dangal. The opening at most single screens was better than Dangal and at places even better than Sultan which was a holiday.
The star power of Shahrukh Khan has gunned down the star power of Hrithik Roshan in this clash.
Raees did huge on Republic day as it grossed 26.25 crore nett plus making it the highest collections ever on Republic Day beating the figures of Jai Ho in 2014 which was a solo release. More importantly the numbers have come with a clash and it is the highest ever collection that any film has collected on any single day when it has clashed with another major release. Although this number is not the biggest ever or even near but no film has ever done this sort of business with a clash and with the sort of limited capacity it has.
The big clash has turned out to be a one horse race in terms of Worldwide box office as Raees has grossed more than double of Kaabil across the World.
The Overseas business has emerged the biggest plus for the film as its going over $15 million and thats a good number for this type of action film which is devoid of the music and gloss like a Dhoom 3, Bang Bang or Kick. The film should beat Prem Ratan Dhan Payo in Overseas which was more Overseas friendly.
Raees became the sixth film to top 50 crore nett over the first three days for Shahrukh Khan. Only Salman Khan has more films to top 50 crore nett in three days with eight films achieving the feat. Aamir Khan has three while no other actor has more than one release to top the 50 crore nett mark over three days. Shahrukh Khan does not have a record weekend as recently the dates have not been correct.
Raees is the fourth highest grosser for Shahrukh Khan and its a good total for the film as its not that big budget tent-pole event film.
The film itself may have got some appreciation in the form of male audiences that watch in single screens and this is a bit more than the competition Kaabil which could not find any appreciation from any demographic (barring the people who give stars and talk and write about films but they dont really count as its about the real watchers). But this single screen audience is not going to give the numbers expected from a Shahrukh Khan film unless its holiday after holiday or festival period then maybe you can get close.
It has become the problem of Shahrukh Khan films lately where the content is not matching the star pull of the actor. The openings of Dilwale, Fan and Raees may not have been record breakers as far as numbers goes but if the clash and release factors are factored in for Dilwale and Raees and the niche genre of Fan than the numbers achieved by these films initially are huge.
Dilwale and Raees opened at a level where just decent to good reports could have taken them to 200 crore nett and that with both films clashing with major films. Its about a Shahrukh Khan film having the content with universal appeal when that big number will easily come clash or no clash but the hope is that good content film comes when these big initials are coming as if the content keeps on missing the mark then the initial may also start to suffer making the big number harder.
Fan - The Genre Makes It Tough
Fan dropped on the second day at key centres which basically sealed its fate.
The genre of the film always meant an uphill struggle to meet expectations
which were mainly there because of a big star like Shahrukh Khan.
It could have succeeded but was never going to be a superstar level hit.
This was always going to be the problem with film unless the content worked all over.
The opening which the film took of was far too high for this type of film.
If a film is nearing 20 crore nett on day one then the content and story telling
has to be such that appeals all over.
The list of disappointments in the genre is huge not just over the last few years
but since they started being made in Hindi.
The last big hit in the genre was Agni Sakshi way back in 1996 and this was
mainly driven by Mumbai circuit which had a tax free status.
The last one to do extraordinary business all over was actually a Shahrukh Khan film
Darr in 1993. This is probably the most successful thriller genre film in India ever.
Basically the bigger the star, the bigger the risk with this genre.
The more popular you are then the higher the expectations go which just can't be met
with the genre especially the sort of number that is expected of a Shahrukh Khan or a
Salman Khan starrer. Its difficult to meet expectations anyway and if a few circuits
reject the film then the gap between expectation and final result can look huge which
is the case with Fan.
The downside of mega stardom is that you can't really go out of the drama, action
and love story genre today as box office numbers are reported everywhere and outside
these genres you need some outstanding film to put up a megastar number.
It is also interesting to note that the other superstar of the day Salman Khan has no
film in the thriller genre in our database which goes back to 1994.
Not only Salman Khan but even the legendary megastars of prior generations with
great box office records are likely to have filmographies devoid of thrillers.
Despite below expectation business, the film is commercially safe as Yash Raj Films
holding all rights there is no one in the chain to lose any money but eventually the
film content has not found acceptance.
The makers of Fan have made a profit or Rs. 16cr.
However, given the fact that Fan was backed by a renowned production house like YRF
and featured a Megastar like Shah Rukh Khan, the numbers might not be exciting
enough and they would surely be disappointed.
The genre of the film always meant an uphill struggle to meet expectations
which were mainly there because of a big star like Shahrukh Khan.
It could have succeeded but was never going to be a superstar level hit.
This was always going to be the problem with film unless the content worked all over.
The opening which the film took of was far too high for this type of film.
If a film is nearing 20 crore nett on day one then the content and story telling
has to be such that appeals all over.
The list of disappointments in the genre is huge not just over the last few years
but since they started being made in Hindi.
The last big hit in the genre was Agni Sakshi way back in 1996 and this was
mainly driven by Mumbai circuit which had a tax free status.
The last one to do extraordinary business all over was actually a Shahrukh Khan film
Darr in 1993. This is probably the most successful thriller genre film in India ever.
Basically the bigger the star, the bigger the risk with this genre.
The more popular you are then the higher the expectations go which just can't be met
with the genre especially the sort of number that is expected of a Shahrukh Khan or a
Salman Khan starrer. Its difficult to meet expectations anyway and if a few circuits
reject the film then the gap between expectation and final result can look huge which
is the case with Fan.
The downside of mega stardom is that you can't really go out of the drama, action
and love story genre today as box office numbers are reported everywhere and outside
these genres you need some outstanding film to put up a megastar number.
It is also interesting to note that the other superstar of the day Salman Khan has no
film in the thriller genre in our database which goes back to 1994.
Not only Salman Khan but even the legendary megastars of prior generations with
great box office records are likely to have filmographies devoid of thrillers.
Despite below expectation business, the film is commercially safe as Yash Raj Films
holding all rights there is no one in the chain to lose any money but eventually the
film content has not found acceptance.
The makers of Fan have made a profit or Rs. 16cr.
However, given the fact that Fan was backed by a renowned production house like YRF
and featured a Megastar like Shah Rukh Khan, the numbers might not be exciting
enough and they would surely be disappointed.
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