Showing posts with label Hollywood. Show all posts
Showing posts with label Hollywood. Show all posts

The Fiasco Of Dil Chahta Hai






























Dil Chahta Hai was a film released in 2001 and was a mediocre success at the box office (loosing in all circuits barring Mumbai and South. Delhi / UP just about covered). The fiasco with this film was not the box office but how a section of the industry followed the story telling style and narrative of this film despite rejection so instead of the tradition rooted desi Hindi film, this western style urban (so called cool) film which was not relatable to most was being attempted by many. Most of these films fell flat on their faces barring a few exceptions but even here the appreciation and recovery was not so high that so many had to be made week in week out. The corporates were just coming to India when the film released and they backed this cinema allowing it to be made as independent distributors were never going to touch unless at very low prices which held no attraction to producers as then the losses will be in their books. Even Dil Chahta Hai had MG's cut on release by many distributors and this was despite it having stars like Aamir Khan and Preity Zinta.

Around 4-5 years back this Dil Chahta Hai cinema was still in control as far as budgets were concerned and the losses were not back breaking but in the last few years these so called urban cool niche films are budgeted so high that they have to be liked by the majority to cover and that is where 20 or 30 crore and even 40 and 50 crore losses led to the corporates pulling the plug on Hindi cinema. What is hard to understand is why a section of the industry went this was, was it because of the corporate world backing who were mainly Hollywood studios and maybe this more western cinema appealed to them and they thought it was the way forward (though obviously wrongly) at the expense of the real Hindi cinema or was it that the media ranted and raved about Dil Chahta Hai and some believed there was something in this and don't want to miss the bus.

The same ranting and raving had happened many times before but generally for small films. But in 1989, a film named Parinda released and the media just went bonkers over it although it was like a leftover NFDC film and a sleep fest which the audiences rightly rejected. The difference Parinda had a from an NFDC film was a cast and a budget so the media basically got to see an art film with better production values and a cast but you can't fool the audience. If its a sleep fest then you will get results of a sleep fest. The other filmmakers ignored the fuss and went on with business as usual and rightly so. The team of Parinda obviously though different and probably thought they were unlucky in some way and the media was correct and made a bigger budgeted 1942 - A Love Story (1994) and here at least the songs were not forced like a Parinda and Tax Exemption in Maharashtra meant some numbers but still an inevitable flop.

If a Parinda can be ignored and seen for what it is then surely a Dil Chahta Hai can also for a better industry. There can be two reasons for this, one is that in 2001 there were younger film makers and they were inexperienced like their counterparts in 1989 or it was the coming of multiplexes which they thought were more likely to accept western type cinema rather than the more desi Hindi cinema. The first reason you cant do anything about but second one is just common sense, cinemas are changing but its still the same people going to those cinemas or has this multiplex audience just come out of thin air. The misjudgment was probably because all multiplexes were in metros and up market areas and that was probably seen as multiplex cinema when actually it was South Mumbai or South Delhi cinema. A point to note is that a Kabhi Khushi Kabhie Gham which released a few months after Dil Chahta Hai did more than double the numbers in these same multiplexes. But what happens then filmmakers who believe in Dil Chahta Hai cinema put it down to huge cast but in those days the numbers were not about 3 days or 7 days where a cast can do the job but about 10-12 weeks and films did not run that long just on cast.

The film industry is probably the only one across the world which has held out from the challenge from Hollywood but now in India its only regional cinema for which Hollywood holds no fear while for Hindi films many filmmakers have to look at the calendar for Hollywood releases as someone of them can actually take out the Dil Chahta Hai type Hindi films at the box office. This was unthinkable earlier as Hindi films ruled but now many films are just Hindi in language whereas treatment is foreign. Regional cinema has no such issues and so there is no outside threat.

The funniest thing is that you get to read reports in newspapers that how great a Dil Chahta Hai remake or sequel will be which is just crazy. 

The film had Aamir Khan as main lead and lesser actors like Saif Ali Khan and Akshaye Khan, these two can today be replaced by superstars Salman Khan and Shahrukh Khan and the results would not be better. Dil Chahta Hai got 1 crore footfalls at the time and even with the three Khans you are not getting much more than 1.5 crore because its still not going to work outside the few cities that it did in 2001 even though expectations will be for the highest ever (at least highest in multiplex era) Just for the record putting aside the box office failure in most parts, the bigger failure as a film for Dil Chahta Hai was post release which makes it clear for all. In the decade of its release, repeat runs were still happening though business was not like earlier. In 2006, Dil Chahta Hai had a repeat run at just 12 theatres across India through the year and Gadar also released in 2001 had repeat run in 205 theatres and this is not counting very small centres where repeats are tough to track. This shows the insane gap five years after release and if we go to 2011 then the trp rating of a screening of Dil Chahta Hai was 0.18 and Gadar was 75% higher in one screening and 65% higher in another while Kabhi Khushi Kabhi Gham was 55% higher in one 60% higher in another and 70% in another. Not only where the blockbusters of 2001 screened more times but each time rated far higher and this was ten years after release. So after ten years the actual results were no different but the a section of the industry was going totally into Dil Chahta Hai type cinema. Something had to give and it did


Last week there was report how Disney India came unstuck with this Dil Chahta Hai cinema. 
But even bigger advocates of Dil Chahta Hai cinema are Excel Entertainment the makers of Dil Chahta Hai where practically all there films belong to this cinema even when its an action film like Don. 

But it is a film from Excel Entertainment and they are pulling away from their normal cinema obviously for better box office and thats why doubts come. In 1974 there was a film released named Geeta Mera Naam (Sunil Dutt, Sadhana, Feroz Khan) and the film had a caption "Its a R.K. Nayyars conception of a super hit film" whatever that was supposed to mean. But credit to the maker the film may not have been a super hit but it was hit in many circuits. 


MI6 - Fallout Is Sixth Biggest Hollywood Opening Day


Mission Impossible 6 - Fallout had a very good first day as it grossed 9.50 crore nett apprx on day one. It is the sixth highest opening ever for a  Hollywood release in India on its early estimate figure. It could be fifth or seventh on the final figures. . 

 

 

The last Mission Impossible film Rogue Nation had grossed a little under 6.50 crore nett and there is a 50% improvement in the opening numbers of the franchise in India which is very good. It remains to be seen how the film goes in the long run and the first target will be 55 crore nett which is the lifetime business of Rogue Nation in 2015. Mission Impossible 4 - Ghost Protocol had grossed 46 crore nett in 2011.

 

 

The top ten Hollywood opening days in India (first full day) are as follows.



1. Avengers - Infinity War (2018) - 31,23,00,000

 

 

2. Fast & Furious 7 (2015) - 12,03,00,000

 

 

3. The Avengers - Age Of Ultron (2015) - 10,96,00,000

 

 

4. The Jungle Book (2016) - 10,12,00,000

 

 

5. Fast & Furious 8 (2017) - 9,57,00,000

 

 

6. Mission Impossible 6: Fallout (2018) - 9,50,00,000 apprx

 

 

7. Deadpool 2 (2018) - 9,48,00,000 

 

 

8. Captain America (2016) - 8,46,00,000

 

 

9. Batman v Suoerman (2016) - 7,93,00,000

 

 

10. Thor : Ragnorak (2017) - 7,78,00,000 






Infinity War Becomes Seventh Historic Hollywood Blockbuster

Avengers - Infinity War has become the seventh historic blockbuster from Hollywood in India as listed below. It could even become the biggest of them all in terms of adjusted gross but that will depend where the film finishes. At the moment The Jungle Book is the biggest closely follwed by Titanic in terms of adjusted figures.

It all really started for Hollywood in 1994 with Jurassic Park which grossed around 7.50 crore nett which equates to 125 crore nett in value today. Jurassic Park and Titanic are the only big hits in the single screen era as at that time it was difficult for Hollywood films to fill up 1000 seaters even if dubbed. the multiplexes changed the game and in the last three years the huge grossers from Hollywood have become more frequent.


The seven historic blockbusters from Hollywood in India is as follows.


1. Jurassic Park (1994)


2. Titanic (1998)


3. Spiderman 3 (2007)


4. 2012 (2009)


5. Fast & Furious 7 (2015)


6. The Jungle Book (2016)


7. Avengers - Infinity War (2018)

Baywatch Beats XXX In United States





There have two hugely hyped Hollywood films (Baywatch and XXX - Return Of Xander Cage) in India due to the presence of mainstream Hindi film heroines and both have flopped badly. Baywatch is a disaster in India while XXX - Return Of Xander Cage is a flop but when you talk about Hollywood films its not about what happens in India but about the States. Just like for a Hindi film its about India and not US or UK.

The picture across the world is similar to India but in US / Canada for whom both are actually B grade films it will be Baywatch which will actually do better. The business of the two films in US / Canada is as follows 


Budget
XXX - Return Of Xander Cage - $85 million
Baywatch - $69 million


US / Canada (Domestic Market)
XXX - Return Of Xander Cage - $44.90 million
Baywatch - $56.76 million 


Baywatch has also done better in the other traditional western market of United Kingdom as it notched up £4.63 million in just 3 days while the lifetime business of XXX - Return Of Xander Cage was just £3.68 million.


The Holy Grail Hollywood - Baywatch Tanks




Top Ten Opening Days Hollywood Releases - FF8 FOURTH




HOLLYWOOD VS BOLLYWOOD IN INDIA (THIS DECADE)

One trend we have often touched upon on this page is the substantial traction that Hollywood films have gained in the Indian market over the last few years.

The trade’s attention, quite understandably, tends to be grabbed by milestones and achievements like Furious 7 in 2015 and The Jungle Book doing even better last year, with collections almost approaching `200 crore. However, what we also need to be mindful of are the macro trends.

Just as the mega-success of Chennai Express, Bajrangi Bhaijaan or Dangal did not necessarily indicate boom time for Hindi cinema this decade, not every Hollywood film released in India is a superhero tent pole that has mass appeal, especially when the language barrier is overcome through dubbed versions.

So how healthy really is Hollywood in India when one looks at the larger picture – warts and all – and how does its trajectory compare to the path that Hindi cinema is on? To answer these questions, this week, we have compiled some key data points for both categories of films, and how they have changed year-on-year. Take a look at the two tables below:




By themselves, each table gives you a good sense of how its respective industry has advanced (or not) over the years. However, it is when one compares both the charts that some even more interesting observations become visible.

For one, while Hindi films still command a substantial lead over Hollywood films, it is obvious that the gap is progressively shrinking – while the total collections of Hollywood films in 2009 were at just 16 per cent of the Hindi box office, that proportion rose to 28 per cent last year. The extent of the catch-up is even more spectacular when you compare the evolution of the ‘Average Collections Per Film’ column in both charts – a Hollywood film made a mere 24 per cent of what a Hindi film did in 2009, but by the end of 2016, it was within touching distance of parity at a shade under 90 per cent.

The difference in the trajectories that both film groupings are on is apparent from other data heads too. 
The Hindi box office grew by 131 per cent over the last 7 years, prima facie not outstanding numbers but not disastrous either. However, they pale in comparison to the impressive 300-per cent growth registered by Hollywood films during the same period. Moreover, the Hindi box office has actually receded from the peak it was at in 2013, while Hollywood has doubled its cumulative takings during the last 3 years that Hindi cinema has been in decline.

And this raises an important question: while Hollywood films may not be a perfect or an exact substitute for Hindi films – and vice versa – is there a substantial degree of overlap in their respective audiences and, therefore, gains for one come at the expense of the other? The fact that the current period of de-growth and stagnation for Hindi films coincides with the growth of Hollywood films, would certainly indicate so.
 But the good news, if you are in the Hindi film camp, is that two can play the game, and that the shift in preference can work both ways. The most powerful proof of that can be seen in the 2013 numbers in both tables. While that year was the most remunerative ever for Hindi cinema, it was also the only year in which Hollywood films saw a decline – both in their cumulative collections as well as the average takings per film.
Quite simply, the typical Indian cinema-goer is more likely to watch a Hindi film featuring familiar faces, locales and cultural values rather than a Hollywood film. But – and this is literally a million dollar ‘but’ – the onus is on our filmmakers to make it totally worth his or her while by offering a high-quality, compelling product.

If we can’t do that, well…you can bet your last rupee – and it may well be your last rupee! – that Hollywood will be glad to oblige.

XXX - The Return Of Xander Cage is a Disaster

Hollywood release XXX - The Return Of Xander Cage which had the top Hindi female star Deepika Padukane floped at the box office.

The media in India made a big deal about it but the audience in India was not really interested.

The film was the first Hollywood film for Deepika Padukone but for that exercise its not really about the collections in India or any other place. Its all about the domestic collections as you have to work in the home market of the industry to have any success.

XXX - The Return Of Xander Cage fared poorly in India and also not performed in North America. The opening was a bit of a disaster with it only collecting $7.15m on its first day compared to the $17.31 million of the original XXX film released in 2002.

In India film did 31 Crore Nett Collections & Its a huge 20 Crore loss for Indian Distributors.

Top Hollywood Grossers in India 2011































Top Hollywood Grossers in India 2011

1. Mission impossible 4: Ghost Protocol - 36 crore

2. Harry Potter And The Deathly Hallows Part 2 - 32 crore

3. Pirates Of The Caribbean - Strangers Of The Tides - 24 crore

4. Fast & Furious 5 - 21 crore

5. Transformers: Dark Of The Moon - 20 crore

6. The Adventures Of Tin Tin - 17 crore

7. Kung Fu Panda 2 - 15 crore

8. X Men - 14 crore

9. Hangover 2 - 10 crore

10. World Invasion: Battle Los Angeles - 7.50 crore


The collections are nett and inclusive of all languages.
Some films were just released in English.

Harry Potter Takes Second Biggest Hollywood Film Opening Ever


Harry Potter And the Deathly Hallows Part 2 has taken the second biggest opening ever for a Hollywood film in India and the biggest opening of 2011 for a Hollywood release.

 

The first weekend collections are around 14.50 crore nett which is a big achievement due to the competition from Zindagi Na Milegi Dobara which raked up huge numbers at multiplexes.

 

The best opening ever for a Hollywood release is the 17.50 crore nett of 2012 which was released in 2009.

 



    

Top Hollywood Opening Weekends  In INDIA


1. 2012 - 17.50 crore nett

2. Harry Potter And the Deathly Hallows Part 2 - 14.50 crore nett

3. Transformers 3  - 12.50 crore nett (5 day weekend)

4. Avatar - 11.50 crore nett

5. Pirates Of The Carribean: On Stranger Tides - 10.25 crore nett