The Diwali results of 2016 have been pretty lackluster as again Diwali fails to give that big grosser. The results are very similar to the 2012 clash where Ae Dil Hai Mushkil is Jab Tak Hai Jaan and Shivaay is Son Of Sardaar. The overseas performance of Ae Dil Hai Mushkil is also similar to Jab Tak Hai Jaan.
In 2016 Diwali ticket rates are basically 25% higher than 2012 Diwali but business is on 6-7% lower side which is not good.
There is 11.50 crore nett gap between the figures of Ae Dil Hai Mushkil and Shivaay after the final lifetime collections. Ae Dil Hai Mushkil had good numbers in Mumbai, Delhi UP, East Punjab, Nizam / Andhra, Mysore and West Bengal while Shivaay was good in Mumbai, Rajasthan, CP Berar, CI and Bihar. The Mumbai circuit did well for both films as Ae Dil Hai Mushkil score in Mumbai / Thane belt and Shivaay score in the Gujarat / Saurashtra belt.
The box office clash has gone more or less the way it did four years back with Jab Tak Hai Jaan and Son Of Sardaar. The lifetime business gap of both Diwali clashes is 9-13% with Ae Dil Hai Mushkil repeating Jab Tak Hai Jaan and Shivaay repeating Son Of Sardaar.
The Lifetime business of 2016 Diwali releases and of 2012 Diwali are as follows.
Diwali 2012
Jab Tak Hai Jaan - 121,60,00,000 (2450 Screens)
Son Of Sardaar - 105,73,00,000 (2000 Screens)
TOTAL - 227,33,00,000 (4450 Screens)
Jab Tak Hai Jaan - 121,60,00,000 (2450 Screens)
Son Of Sardaar - 105,73,00,000 (2000 Screens)
TOTAL - 227,33,00,000 (4450 Screens)
Diwali 2016
Ae Dil Hai Mushkil - 111,62,00,000 (2850 Screens)
Shivaay - 100,33,00,000 (2950 screens)
TOTAL - 211,95,000 (5800 Screens)
Ae Dil Hai Mushkil - 111,62,00,000 (2850 Screens)
Shivaay - 100,33,00,000 (2950 screens)
TOTAL - 211,95,000 (5800 Screens)
